Lizzy Gendell, Foodie

I am a 2017 Policy Intern at PR Collaborative and senior at George Washington University majoring in American Studies with a minor in sustainability. This combination has allowed me to explore the intersection of the environment, food, health, and social issues. I am extremely passionate about finding a way to bring healthy food to all people in the context of public health. Previously, I have worked at a local food magazine, on urban farms, and at non-profits that focus on poverty and working with people experiencing homelessness. 

As a passionate foodie, biker, and runner, I often think about the ways cities shape our lives. I’ve been able to explore this curiosity and passion so far at PR Collaborative while working with the Build Health Challenge and CityHealth. Both focus on different aspects of public health and the social determinants of health with topics such as food safety, food access, transportation, education, etc. I look forward to learning more about ins and outs of public relations and how PR Collaborative seamlessly facilitates, maintains, and enhances these fascinating projects!

Fun facts: I love running and training for marathons, I worked on a farm in Montana this summer, and I am constantly cooking and baking new recipes. 

Pat Healy, Festival Fiend


I'm a 2017 Spring Intern at PR Collaborative and senior at The Catholic University of America majoring in Media Studies with a concentration in documentary video production. For the past three and a half years, I have worked part-time for the AFI Silver Theatre and the AFI Docs Film Festival. In the fall of my junior year, I studied abroad in Prague at the infamous Czech film school, FAMU, which in the 1960s had produced a majority of the young directors who had comprised the Czechoslovak New Wave of cinema.

Over Labor Day weekend of my senior year, I was selected among forty-nine other students from all over the globe to participate in the Telluride Film Festival’s Student Symposium—an intensive film screening and discussion seminar that brings the key filmmakers of the festival together with budding film students and enthusiasts for in-depth conversations of their work. For my final semester in my undergraduate career, I have created an independent study that focuses on the symbolic connection between the venues of a film festival and the different strands of programming that relate to these sites of cultural commerce; as part of my research, I will be attending the Berlinale this February on a student accreditation.

What brought me to intern for PR Collaborative is the high quality of the firm’s past film slate—they had worked on national and regional campaigns for BLACKFISH (2013), THE ACT OF KILLING (2013), and THE HUNTING GROUND (2015), some of my favorite recent documentary films. Having the chance to assist in promoting new documentary releases like I AM NOT YOUR NEGRO (2017) and OKLAHOMA CITY (2017) has been exhilarating. I have been able to learn grassroots marketing efforts while also being trusted to help plan and execute large-scale press screenings. In addition, I feel surrounded by some of the brightest and most-talented individuals at PR Collaborative; from policy to film, each supervisor adds something special to the overall office environment. Ultimately, I’m proud to be a PR Collaborative intern, and I am looking forward to how this experience takes me further in life.

Fun facts: My favorite food is calamari, I have an unhealthy addiction to Grey’s Anatomy, my favorite new wave of cinema is the current Romanian one, I am both a cat and a dog person, and I love brunch.

Meet Our 2016 Film Intern!

Michelle Cohn, George Washington University


I am a junior at George Washington University majoring in American Studies and double minoring in Journalism/Mass Communication and French. I’m particularly interested in the power of film, and what we can learn about a society from the entertainment they produce. Being at PR Collaborative has given me an inside look at all the work and research that goes into press screenings, grassroots publicity, and partnering with larger institutions for events!

PR Collaborative gives lots of hands-on opportunities to learn the specifics of publicizing films. Attending the press screening for the film DENIAL was a great experience because I got an inside look at how screenings are organized and executed. On top of that, I got to see an amazing movie about an important and meaningful topic that continues to be relevant today.

PR Collaborative helps filmmakers spread their message and challenge audiences to think critically about culture and society. I’m so happy to be working with such a great time of smart, hard-working individuals, and I get excited every time I see a film we work with go out into the market!

Fun Facts: I sing in an all-female a cappella group, I’m on the Executive Board for a student theater company, and I enjoy impressionist artwork, stand-up comedy, and bagels.

Meet Our Fall 2016 Policy Interns

Allee White, University of Virginia

I graduated from the University of Virginia in May, and for the first time in four years, I haven’t had to play Two Truths and a Lie as a class icebreaker, and I’ve realized I (kind of) miss it. Indulge me, please:

1)    I’ve been in three car accidents and owned three cars in my 22 years

2)    My full name is Allee Lee White

3)    I almost missed a flight out of Japan after taking the metro to the wrong airport

So, which one is the lie? Here’s a little more information about myself that (might) help you figure it out:

I graduated from UVa with a double major in Media Studies and Foreign Affairs, so working as a policy intern with PR Collaborative has been a perfect way to combine my interests in media and politics. One of the most exciting aspects of this internship is the opportunity to work on projects that genuinely matter to me: the current presidential election and the issue of inequality. Local Voices is a super PAC that produces political ads featuring honest opinions of ordinary people and airs those ads in the locality in which they were filmed. In a presidential election in which trust has become a huge deciding factor for voters, it’s powerful to hear how a member of your community decided to cast their vote. I’m also thrilled to work with the BUILD Health Challenge. This innovative organization strives to improve public health and reduce the disadvantages many Americans face when it comes to being healthy.

So, which one is the lie? Thankfully, my parents were not cruel enough to name me “Allee Lee”- my actual full name is Allison Lee White. 

Amanda Berman, George Washington University


Growing up in Louisville, Kentucky, I always had a passion for media, writing, and politics, which led me to go to George Washington University in the heart of Washington, DC. As a current sophomore studying Mass Communications and Journalism, I have been able to delve deeper into my passions at GW and by interning this fall at PR Collaborative’s policy department. 

At PR Collaborative, I have already been able to dig my heels in and learn about the firm's fascinating clientele. Whether working with a public health client like BUILD Health or working with the political ad campaign Local Voices, the work that we do here makes change in people's lives. When I think of the PR Industry, I usually do not associate it with impacting major social or political change throughout America, but I have been pleasantly surprised.  The work we do at PR Collaborative is incredibly rewarding to be a part of. 

Fun Facts: I have an unhealthy addiction to People Magazine, the color pink, big cities, Netflix, the University of Louisville Cardinals, and exploring the District of Columbia. At GW, I am involved with GW TV, GW Her Campus, and Epsilon Sigma Alpha GW’s only community service sorority. 


PR Collaborative is seeking an Account Supervisor!

PR Collaborative is seeking an Account Supervisor to join our thriving policy division. You’ll work with think tanks, foundations, and nonprofits on a range of issues. Recent projects have included a national awards program incentivizing upstream solutions to public health, a national polling initiative to assess voter opinions on food and agriculture issues, and a political ad campaign led by a Democratic Super PAC.

Leadership and management skills are critical for success in this position. You will be leading a lean but dynamic team with one direct report and several interns. You will serve as a day-to-day contact for clients and works in close collaboration with the President and Owner of PR Collaborative.

This position is ideal for self-directed, entrepreneurial individuals. We know that there will be a transition phase, but as you become comfortable with your role, you will be leading the policy team predominantly on your own initiative. It is critical that this person seeks help and feedback when needed but is able to manage his or her own time and clients without constant oversight.

PR Collaborative has its roots in media relations, and a successful job applicant will be used to creating and executing national, trade, and local media campaigns. The scope of this position goes beyond media relations, however, and encompasses social media (both ongoing and for banner events), creative development, internal communications, and more. Excellent writing skills are a fundamental requirement for the position of Account Supervisor.

Required skills

Key responsibilities of this position include:

·      Project / time management

o   Setting and meeting deadlines

o   Managing competing priorities

o   Ensuring all team members and partners understand timeline

o   Anticipating potential delays and mitigating or preventing negative consequences

o   Holding third party vendors and contractors accountable to project timelines

·      Client management

o   Leading client meetings

o   Defining key client deliverables

o   Reporting on campaign metrics and milestones

o   Ensuring client satisfaction by proactively addressing challenges and delivering high quality work

·      Public relations / strategic communications experience

o   Delivering high quality written materials across platforms: blog posts, press releases, social media, and more

o   Editing internal and client work for publication

o   Building and maintaining media outreach lists

o   Defining and delivering client deliverables

o   Developing meeting agendas and leading strategy sessions

o   Collaborating with or leading design processes on behalf of clients, both internally and with vendors

o   Creating wrap and end-of-year reports for internal and external use

o   Media relationships a plus but not required

o   Understanding SEO basics a plus but not required

·      Management / leadership experience

o   Clearly communicating project goals and desired outcomes to policy team, including direct report and interns

o   Providing feedback and growth opportunities for team members

o   Taking ownership for the policy portfolio’s success

Preferred but not required skills for applicants include:

·      Subject matter expertise

o   Knowledge or interest in public health, food/agriculture policy, progressive politics, urban issues, and more

Salary / benefits

Salary commensurate with experience. PR Collaborative has a very generous benefits package, vacation, paid sick leave, 401K, and comprehensive health insurance.

To apply

Please submit cover letter and resume to Avalon Swindell Jones at Up to three work samples are appreciated but not required. Finalists will be asked for references. 

Our Summer 2016 Film Interns!

Hannah Bishop, George Washington University

I am going into my junior year at The George Washington University with a major in communication.  I have always been interested in PR and the role it plays in media.  In particular, this internship has taught me the ins and outs of PR in the film industry and, even more so, has shown me the important role PR plays in ensuring the success of big events.   

So far, one of the most exciting parts of this internship (besides feeling like I’m somehow more closely connected to celebrities) has been the films I’ve gotten to watch. The documentaries featured at the AFI Docs film festival bring up issues and shed light on parts of our society that I think everyone should learn about. It’s these interesting stories that make coming to this internship every day even more of a learning experience.   

Not only am I learning about PR and communications, but I am also learning more about social issues, different cultures, and present policy concerns.  I’m excited to be part of a team that helps share these stories with the public and am even more excited about what else I’ll learn in the remainder of my time at PR Collaborative. 

Fun facts: I’m originally from Chicago and love big cities and coffee. I have a British passport, and my most prized possessions are my Ellen DeGeneres cooking apron and my TV. I watch the series finale of Parenthood whenever I’m bored and am determined to be a contestant on Survivor.

Samantha Blumberg, Washington University in St. Louis

Entering Washington University in Saint Louis as a freshman two years ago, I had little to no idea which field of work I was aiming for. However, my simulated team of Nigerian government officials had successfully extorted several hundreds of thousands of dollars from our simulated citizens in AP Comparative Politics the year before, so I decided to declare my Political Science major later that year. 

In the following years, as I experimented with Olin Business school classes, I discovered a passion for marketing and communications, deciding that ideally, I’d find an overlap between public relations and public policy.

As I considered potential internships for the summer of 2016, PR Collaborative proved to strike the perfect balance. I ultimately applied for the AFI DOCS media relations internship amidst my star-struck realization that my favorite documentary director, Alex Gibney, (Going Clear: Scientology and the Prison of Belief) would be featuring Zero Days in the annual film festival. However, by my first several weeks as a PR Collaborative intern, I had already gained so much more than I had initially imagined. 

Having access to the many moving and brilliant documentaries being featured in the festival has provided me with new, first-hand insight into some of the most pressing current policy issues as well as a new-found appreciation for the documentary production and the filmmaking industry as a whole. I have learned how to organize and coordinate media involvement and promotion, and I could not be more thrilled to experience the amazing final product of all of our hard work. I now hope to look into future film-related PR career options and am so grateful to have had this incredible opportunity.

Fun Facts: One time I crashed a speed boat into a mountain, I play tennis often and poorly, and I survived the Bermuda Triangle at age nine.

Julie Guacci, University of Maryland, College Park

I graduated in May from the University of Maryland, College Park with a dual degree in Marketing and History and a citation in International Studies from the College Park Scholars program. I have always been interested in working in entertainment, not only because I live just outside of New York City but also because I have been performing on stage since elementary school. Last summer, I interned at Signature Theatre Company in New York and gained an understanding of how to market new shows to the public and the process of getting a show from its early stages to opening night. I jumped at the chance to work at PR Collaborative this summer to learn about film marketing and PR and further my experience with the intersection of business and entertainment as I look to apply to full-time positions this fall.

As a film marketing and PR intern for PR Collaborative, I have been able to apply my knowledge from my undergraduate studies and professional experience to help design promotional efforts and perform research in the context of film openings and press days. I am enjoying learning about the inner workings of PR and pitching to local media outlets. I can definitely see a possibility of pursuing a film-related career in the future.

Fun Facts about me: At the University of Maryland, I was a National Anthem Singer and have sung at nearly every athletic event, from field hockey and lacrosse to men's basketball among many others. I studied abroad in Italy for a classics program, traveling to Rome and Sorrento for three weeks. 

Our Summer 2016 Policy Interns!

Alexis Lazarus, George Washington University

I’m a rising junior at the George Washington University (GWU) majoring in Communications with a Public Health minor. With a passion for public health and an interest in media and public relations, I’m excited to see the interplay between public relations and public health and discover how I can use my skills to influence both. 

So far as a policy intern at PR Collaborative, I’ve been able to learn about the BUILD Health Challenge and gain an understanding of the connection between primary care and public health. I love to work with people and learn about their communities to get a sense of the challenges they face. I’m excited to do more research in public health and my work here has already sparked an interest in me to pursue PR and public health in the future!

Fun facts about me: I’m originally from New Jersey and have a passion for cities and travel. Whether it’s New York or DC, I love to explore the culture of the people around me in terms of food and history. At GWU, I am involved in TEDx Foggy Bottom, an independently organized event that brings 20 TED talks to the Foggy Bottom area every year for a day-long conference. It’s my favorite event of the spring semester! 

Victoria Frost, Davidson College

I am a rising junior at Davidson College studying political science and public health. My interest in the intersection of public health and PR began when I helped lead a student-led symposium addressing the growing concerns of the U.S. Food System. After heading up media relations for the symposium, I became interested in how PR shapes public policy conversations. At the same time, I find studying public health so engaging because it is increasingly interdisciplinary. For example, in order to understand nutrition, we must take into consideration the politics behind food provision, the environmental sustainability of urbanization, and the science behind agricultural practices.

After attending Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting, I was inspired to learn more about the collaboration between primary care and public health. Last summer, I interned at a hospital where I instructed patients with congestive heart failure how to change their lifestyles and diets. The volunteering program I was a part of existed, in large part, because the hospital hoped to reduce the number of fines it received due to early re-admittances. After many phone conversations with discharged patients, I learned quickly that there were obstacles to complying with the doctor’s orders. The issue I found most concerning also had the simplest solution—patients couldn’t comply with doctor’s orders if they didn’t understand the doctor’s medical jargon. Health literacy seemed like a simple solution. The next year, I took a newfound passion for health education to Davidson and taught a cooking class for 4th and 5th graders to encourage healthy eating. I wanted to encourage lessons about nutrition at an early age. From both of these experiences, I learned the importance of spreading awareness of public health issues.

I’m looking forward to working more on the BUILD Health Challenge because I am very interested in how a community collaboration can make a lasting impact on the social determinants of health in a city. I have so much to learn from the team here at PR Collaborative and I’m grateful for the opportunity to research about public health and PR. 

Kate Reutersward Publishes Chapter in The Practical Playbook: Public Health and Primary Care Together

PR Collaborative first started working with the Practical Playbook in 2013 as we prepared to publicly launch this exciting collaboration in March 2014 between the de Beaumont Foundation, Duke Community and Family Medicine, and the Centers for Disease Control and Prevention. Throughout the course of our work, we’ve seen the Practical Playbook evolve from a web-based resource to much more.  

In October 2015, the team behind the Practical Playbook movement released their first textbook, The Practical Playbook: Public Health and Primary Care Together, published by Oxford University Press. Drawing on the experiences of both public health and primary care professionals, it offers a roadmap for both sectors to more effectively collaborate across traditional silos and advance population health. 

Among the case studies, data resources, and commentaries from national leaders was a chapter by PR Collaborative’s Kate Reutersward, “Leveraging Media.” Aimed at professionals from outside the communications field, it outlines different areas of opportunity (from social media to formal media relations) and distills cornerstones of public relations knowledge (like the difference between message and news) to a few key principles.

Industry journals have received The Practical Playbook with positive reviews. The Journal of Public Health Management and Practice described it as "highly recommended for offering insight and guidance on bridging the gap between primary care and public health.”

Interested to learn more? An adapted version of Kate’s chapter is available online at the Practical Playbook, and you can also find the full Practical Playbook textbook for sale on Amazon