Big Cities Health Inventory Launch

PR Collaborative was thrilled to be part of the successful launch of the Big Cities Health Inventory (BCHI) by the Big Cities Health Coalition. The BCHI report assessed the state of urban health in 26 cities while making an unprecedented database of urban health data available online at bchi.bigcitieshealth.org.

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The BCHI's key findings included: 

  1. While significant challenges remain, cities have improved health outcomes, both when compared with their standing in 2007 and when compared with the nation as a whole.
  2. Health disparities between black and white Americans remain, while the health of Hispanics outpaces the general population.
  3. Cities are on track to meet the U.S. Department of Health and Human Services' Healthy People 2020 goals.

In support of the release, PR Collaborative developed a media campaign to reach out to national, trade, and local press. In coordination with the press offices of the 26 health departments included in the BCHI, PR Collaborative created local pitches and managed the execution of the outreach leading up to the release on November 18. Media coverage included: 

As part of the digital strategy for the BCHC, PR Collaborative designed and executed the development of the "Data and Research Center" on the existing BCHC website. This new section was unveiled simultaneously with the release of the BCHI and now provides a home for previous academic work, including the publication of a special supplement edition of the Journal of Public Health Management and Practice and 12 case studies highlighting innovations and best practices emerging out of local health departments.