PR Collaborative first started working with the Practical Playbook in 2013 as we prepared to publicly launch this exciting collaboration in March 2014 between the de Beaumont Foundation, Duke Community and Family Medicine, and the Centers for Disease Control and Prevention. Throughout the course of our work, we’ve seen the Practical Playbook evolve from a web-based resource to much more.
In October 2015, the team behind the Practical Playbook movement released their first textbook, The Practical Playbook: Public Health and Primary Care Together, published by Oxford University Press. Drawing on the experiences of both public health and primary care professionals, it offers a roadmap for both sectors to more effectively collaborate across traditional silos and advance population health.
Among the case studies, data resources, and commentaries from national leaders was a chapter by PR Collaborative’s Kate Reutersward, “Leveraging Media.” Aimed at professionals from outside the communications field, it outlines different areas of opportunity (from social media to formal media relations) and distills cornerstones of public relations knowledge (like the difference between message and news) to a few key principles.
Industry journals have received The Practical Playbook with positive reviews. The Journal of Public Health Management and Practice described it as "highly recommended for offering insight and guidance on bridging the gap between primary care and public health.”