Public Health

Kate Reutersward Publishes Chapter in The Practical Playbook: Public Health and Primary Care Together

PR Collaborative first started working with the Practical Playbook in 2013 as we prepared to publicly launch this exciting collaboration in March 2014 between the de Beaumont Foundation, Duke Community and Family Medicine, and the Centers for Disease Control and Prevention. Throughout the course of our work, we’ve seen the Practical Playbook evolve from a web-based resource to much more.  

In October 2015, the team behind the Practical Playbook movement released their first textbook, The Practical Playbook: Public Health and Primary Care Together, published by Oxford University Press. Drawing on the experiences of both public health and primary care professionals, it offers a roadmap for both sectors to more effectively collaborate across traditional silos and advance population health. 

Among the case studies, data resources, and commentaries from national leaders was a chapter by PR Collaborative’s Kate Reutersward, “Leveraging Media.” Aimed at professionals from outside the communications field, it outlines different areas of opportunity (from social media to formal media relations) and distills cornerstones of public relations knowledge (like the difference between message and news) to a few key principles.

Industry journals have received The Practical Playbook with positive reviews. The Journal of Public Health Management and Practice described it as "highly recommended for offering insight and guidance on bridging the gap between primary care and public health.”

Interested to learn more? An adapted version of Kate’s chapter is available online at the Practical Playbook, and you can also find the full Practical Playbook textbook for sale on Amazon



Meet Our Spring 2016 Policy Interns!

Tess Palladino

I’m a senior at The George Washington University studying international affairs. I discovered my love for public relations and communications recently and have enjoyed immersing myself in the world of media. In addition to my media interest, I have a passion for food and culture.

During my time so far at PR Collaborative, I’ve learned a lot and been given exposure to different aspects of public relations. I’ve been working on the policy aspect of public health and learning how PR impacts the field. I enjoy researching the public health industry and learning about all of the critical work that public health officials deal with on a day-to-day basis. I’ve also witnessed how film PR works and the ins and outs of word-of-mouth screenings. I’m looking forward to learning more about policy PR, and to honing my skills to contribute more to the office and further my endeavors.

Fun facts: I love all things pink, plaid, and polka dots (but not together). When I’m not at yoga or Soul Cycle, you can find me in the cheese section of Whole Foods crafting the perfect cheese board.

Nora Sanzo

 I too am a senior at George Washington University majoring in international affairs and public health. My interest for public relations has been steadily growing ever since I became a college student and noticed the great impact it had on my daily life. Being in a city like Washington D.C., I’ve been able to connect with many people in the field of PR and communications. The combination of public health and public relations here at PR Collaborative is a perfect match for me.

As a policy intern, I’ve had the opportunity to work in all aspects of the media and communications process. From day one, I was given responsibilities for each policy client such as researching healthcare trends, gathering information for directors and developing more knowledge regarding public health in all aspects of the world. I have thoroughly enjoyed getting to work closely with a team so passionate about similar things. My prior knowledge of public health has helped me understand PR Collaborative's work, but I’m so excited to continue to learn from everyone in the office.

Fun facts: Originally from Texas, I’m a huge fan of football and salsa. My passion for health can be seen daily as I am a personal trainer and competitive power lifter. I apparently love D.C. and GW so much as I just finished applying for the Master of Public Health Communications and Marketing program. I look forward to sticking around for another two years!

Big Cities Health Inventory Launch

PR Collaborative was thrilled to be part of the successful launch of the Big Cities Health Inventory (BCHI) by the Big Cities Health Coalition. The BCHI report assessed the state of urban health in 26 cities while making an unprecedented database of urban health data available online at

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The BCHI's key findings included: 

  1. While significant challenges remain, cities have improved health outcomes, both when compared with their standing in 2007 and when compared with the nation as a whole.
  2. Health disparities between black and white Americans remain, while the health of Hispanics outpaces the general population.
  3. Cities are on track to meet the U.S. Department of Health and Human Services' Healthy People 2020 goals.

In support of the release, PR Collaborative developed a media campaign to reach out to national, trade, and local press. In coordination with the press offices of the 26 health departments included in the BCHI, PR Collaborative created local pitches and managed the execution of the outreach leading up to the release on November 18. Media coverage included: 

As part of the digital strategy for the BCHC, PR Collaborative designed and executed the development of the "Data and Research Center" on the existing BCHC website. This new section was unveiled simultaneously with the release of the BCHI and now provides a home for previous academic work, including the publication of a special supplement edition of the Journal of Public Health Management and Practice and 12 case studies highlighting innovations and best practices emerging out of local health departments.