Client Snapshots
ALLIANCE FOR GLOBAL CONSERVATION
The Alliance for Global Conservation is a partnership among The Nature Conservancy, The Pew Charitable Trusts, Wildlife Conservation Society, and World Wildlife Fund. The Alliance is working with the U.S. Congress and several government agencies to develop a comprehensive global conservation strategy that would help developing countries protect their natural resources and ensure sustainable livelihoods for local communities. PRC handles strategic communications for the Alliance, promoting and publicizing important initiatives through press outreach and special events.
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HELSINKI DESIGN LAB/SITRA
Helsinki Design Lab (HDL) is an initiative by Sitra, The Finnish Innovation Fund, to advance strategic design as a new discipline in tackling the problems of the interdependent world. PRC handles HDL’s publicity and strategic communications in the United States, with an emphasis on translating complex, innovative ideas into digestible, accessible and compelling messaging.
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MIT COLLABORATIVE INITIATIVES
The mission of MIT Collaborative Initiatives (MITCI) is to promote a systems-based approach to solving deep-rooted societal issues by engaging experts from a broad range of disciplines both within and outside the scope of a problem. PRC works with MITCI on publicity and strategic communications for several of their projects including the National Integrated Regional Food System (NIRF) initiative—a collaboration with the Columbia Earth Institute that aims to redesign the US food delivery system to improve food access and overall population health.
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ROYA HAKAKIAN
Roya Hakakian is a former associate producer at CBS’s 60 Minutes and a recipient of the Guggenheim Fellowship in nonfiction. She is the author of two books of poetry in Persian and the acclaimed Journey from the Land of No, a memoir about growing up as a Jew in Iran. PRC works with Roya on press and publicity for her books, including Journey from the Land of No and Assassins of the Turqoise Palace.
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DR. RONALD GLASSER
Dr. Ron Glasser is a physician, former Major in the US Army Medical Corps, Vietnam veteran, and the bestselling author of several military books including365 and Wounded. PR Collaborative is working with Dr. Glasser on the promotion of his latest book, Broken Bodies, Shattered Minds: A Medical Odyssey from Vietnam to Afghanistan. The book delves into the challenges the military is facing in the current wars in Iraq and Afghanistan from a medical and psychological standpoint, focusing on the blurred boundaries between PTSD and mTBI, the technological investments necessary for better diagnosing brain injury, and the current strain on the VA system. PRC is responsible for national promotion of the book, and for connecting Dr. Glasser with influential figures in this arena.
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GREENPEACE
Greenpeace is the largest independent, direct-action environmental organization in the world. PR Collaborative works with Greenpeace on their digital communications strategy, with an emphasis on the development and promotion of web-based videos and short films.
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WEST END CINEMA
PRC manages all film publicity and marketing, as well as community outreach for the West End Cinema, Washington D.C.'s newest independent movie theater. Films that have played at the West End Cinema include: BUDRUS, HOWL, TINY FURNITURE, KABOOM!,THE BANG BANG CLUB, LAST NIGHT, MY PERESTROIKA, REJOICE & SHOUT, and LIFE IN A DAY.
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THE BIG UNEASY
PRC handled all national issue and political press for Harry Shearer’s first feature length documentary film, THE BIG UNEASY. The film highlights the US Army Corps of Engineers’ role in levee failures and environmental destruction across the country and PRC worked to bring the film to the attention of local interest groups in all 72 markets in which it played. The PRC team also facilitated partnerships between THE BIG UNEASY and national interest groups such as the National Wildlife Federation, the Sierra Club, American Rivers, Levees.Org, and several others. During his tour in DC, PRC arranged meetings between Director Harry Shearer and several Members of Congress to discuss legislative issues raised in his film. Director Shearer also spoke with outlets such as CBS Unplugged, the Associated Press Radio
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PAGE ONE: INSIDE THE NEW YORK TIMES
PRC handled the Washington release of PAGE ONE: INSIDE THE NEW YORK TIMES. PAGE ONE offers an unprecedented behind-the-scenes look at the New York Times, tracking journalists including David Carr, Brian Seltzer, and Tim Arango. Outlets the covered the release include the Washington Post and NPR's Morning Edition.
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THE LAST MOUNTAIN
Oscar-nominated Director Bill Haney hired PRC to secure national issue and political press for his new film THE LAST MOUNTAIN. The film features Robert F. Kennedy Jr. along with local West Virginian activists in their fight to end the destructive practice of mountaintop removal coal mining. RFK Jr. and Mr. Haney made appearances on ABC Top Line, CBS Unplugged, NBC News Washington, EarthFocus/Link TV, Energy & Environment, Earth Island Journal, Mother Nature Network, the Associated Press, the Atlantic, The Bob Edwards Show, and POTUS, among others. The Last Mountain was also showcased in a Washington Post feature article.
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THE CONSPIRATOR
PRC managed DC-area press for Robert Redford's film THE CONSPIRATOR and handled the Washington premiere at Ford's Theater. THE CONSPIRATOR tells the story of Mary Surrat and the plot to assassinate Abraham Lincoln, and stars Robin Wright and James McAvoy.
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LOUDER THAN A BOMB
PRC secured local press and oversaw national marketing and outreach for Balcony Releasing’s film LOUDER THAN A BOMB, which chronicles the stereotype-confounding stories of four high school slam poetry teams as they prepare for the national competition. PRC also arranged special events to promote the film’s DC screenings such as performances by local youth slam poetry teams.
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DESERT FLOWER
DESERT FLOWER is the documentary film version of Supermodel Waris Dirie’s best-selling autobiography about a Somali refugee child who goes on to become a UN Special Ambassador for Women’s rights in Africa and to fight the poverty and cultural traditions that forced her to escape. DESERT FLOWER hired PRC to establish relationships with national interest groups that would propel the film to the forefront of the campaigns for these issues. Secured partnerships included Refugees International, UN WOMEN/USNC, and the Global Health Council, among others.
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RESTREPO
PRC managed the Washington release as well as national military and specialty the Oscar-Nominated documentary RESTREPO, from Sebastian Junger (A PERFECT STORM) and Tim Hetherington. RESTREPO follows the deployment of 15 U.S. soldiers at a remote and highly dangerous outpost in Afghanistan's Korengal Valley. Sebastian Junger and Tim Hetherington were featured in the Washington Post, All Things Considered, The Hill, and USO On Patrol, among others.
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8: THE MORMON PROPOSITION
PRC managed national specialty press and Washington release for 8: THE MORMON PROPOSITION, which examines the Church of Latter Day Saints role in the contentious campaigns over Proposition 8, the Californian ban on same-sex marriage. Outlets that covered 8: THE MORMON PROPOSITION include CBS Unplugged, ABC Top Line, Pacifica Radio, and the Religion News Service.
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CRUDE
PRC managed Press for CRUDE, Directed by Joe Berlinger (METALLICA, SOME KIND OF MONSTER, PARADISE LOST) for its national theatrical release and its DC Opening. The film chronicles the real-life David and Goliath story of Pablo Fajardo, an Ecuadorian lawyer who spearheads a class action lawsuit against oil giant Chevron for decimating the Amazonian jungle where he was raised.
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IN THE LOOP
PRC managed national and DC press for IFC's IN THE LOOP, directed by Armando Iannucci and starring James Gandolfiini, Mimi Kennedy, Steve Coogan and David Rache. IN THE LOOP is a hilarious political satire about the covert, double-dealing, back-stabbing, communications nightmare that comes with negotiating an illegal war.
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THE MESSENGER
PRC managed national and DC press for Oscilloscope’s THE MESSENGER, directed by Oren Moverman and starring Woody Harrelson, Ben Foster, Samantha Morton and Jena Malone. THE MESSENGER is an emotional portrait of Army Casualty Notification Officers tasked with delivering tragic news to a fallen soldier’s next of kin.
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MONEY-DRIVEN MEDICINE
PRC managed the national press for California Newsreel’s MONEY-DRIVEN MEDICINE. Produced by Academy Award winning filmmaker Alex Gibney (TAXI TO THE DARK SIDE), MONEY-DRIVEN MEDICINE is the first of its kind to examine the economics underlying – and often undermining—our $2.6 trillion healthcare system.
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ME AND ORSON WELLES
PRC managed the national and DC press for Freestyle Releasing’s ME AND ORSON WELLES, directed by Richard Linklater (DAZED AND CONFUSED, SCHOOL OF ROCK) and starring Zac Efron and Claire Danes. Based in real theatrical history, ME AND ORSON WELLES is a romantic coming-of-age story about a teenage actor who lucks into a role in Julius Caesar as it’s being re-imagined by a brilliant, impetuous young director named Orson Welles at his newly-founded Mercury Theater in NYC, 1937.
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CRAWFORD
PRC directed the press strategy launching CRAWFORD, a documentary about President Bush’s hometown and the costs of political stagecraft. CRAWFORD's launch on Hulu.com marked the first-ever movie premiere on the ad supported streaming service. Hulu is an online video service that offers a selection of hit shows, clips, movies, and more at Hulu.com and other destination sites online, including AOL, Comcast's Fancast.com, IMDb, MSN, MySpace and Yahoo!.. The film was the number one most watched movie on Hulu for 9 days in a row, and was the most discussed movie on the site for several weeks.
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TRANSPORTATION TRADES DEPARTMENT, AFL-CIO
The Transportation Trades Department (TTD) is part of the AFL-CIO and represents the interests of several million aviation, rail, transit, trucking, highway, and longshore workers before Congress, the Executive Branch, and independent government agencies. PRC has worked with TTD for the past two years. At the direction of TTD’s Director of Communications, we manage their strategic communications and connect transportation reporters with TTD’s key officials. We handle outreach surrounding proposed transportation legislation and other issues facing transportation workers across the country.
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TRUMAN NATIONAL SECURITY PROJECT
The Truman National Security Project (TNSP) is a leadership and training institute that specializes in national security issues and the development of progressive policy solutions to address those issues. PRC works at the direction of TNSP’s Communications Director to connect reporters, editorial boards, and radio and television producers and bookers with Truman National Security staff and Fellows. We coordinate our efforts with the news cycle, placing Truman experts when their areas of expertise line up with top national and international news stories.
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IMPACT FILM FESTIAL
Jamie Shor, Kimball Stroud, and Jody Arlington co-founded the Impact Film Fund and presented its signature program the Impact Film Festival at the 2008 Democratic and Republican National Conventions. The festival screened eleven films, and brought together mayors, senators, representatives, filmmakers and other policy-makers to discuss the issues. The festival continued with a series of six films in Washington, D.C. in Fall 2009. The Impact Film Festival will return to the National Conventions in 2012.
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BRAD SNYDER, A WELL-PAID SLAVE
We directed the press strategy for Brad Snyder’s biography A Well-Paid Slave: Curt Flood’s Fight for Free Agency in Professional Sports. A Well-Paid Slavefocuses on the multifaceted and controversial figure of Curt Flood, who made his name first in baseball, then in law and civil rights. A multi-pronged approach yielded excellent results for Mr. Snyder’s book, resulting in over ten radio and television appearances, several book-signing engagements, and stories in a range of online and print media, including The Washington Times, The Capitol Times, and CCNMoney.com, and positioned A Well-Paid Slave strategically for holiday sales.
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COMMUNITY CATALYST
We conducted media outreach for Community Catalyst, an umbrella organization aimed at addressing healthcare issues in the United States, on a several major projects in 2006. These projects included two major victories by law-oriented group the Prescription Access Litigation Project (PAL) against the pharmaceutical industry, as well as a report filed to the Kellogg Foundation on the status of healthcare at the state level. We implemented a targeted plan focusing outreach on mainstream outlets, trade publications concerned with healthcare advocacy, and members of the media that cover pharmaceuticals. In addition, outreach for the Kellogg Report targeted specific states involved in the report. We secured coverage in a number of trade organizations, as well as an exclusive Wall Street Journal front-page article about PAL, which was picked up by over 60 national outlets.
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CONSUMER FEDERATION OF AMERICA
We were hired by the Consumer Federation of America to promote a new study exploring the marketing practices of the gun industry as they prepared for the expiration of the assault weapons ban. By arranging an audio press conference with a select group of reporters, and continued outreach to political reporters across the country, the report gathered 44 major stories in print and online media, including The Washington Post, Wall Street Journal, and USA Today, as well as an Associated Press story that ran in more than 200 outlets.
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DATA (Debt, AIDS and Trade in Africa)
Working for Bono’s organization Debt, AIDS and Trade in Africa, we were charged with keeping the media’s focus on the group’s end goal of increasing aid to the continent through a serious study of AIDS and poverty. We arranged for Bono and the Secretary of the Treasury to by-pass press crews and speak directly to the Amerian people, through satellite feeds and one-on-one interviews to convey the mission’s simple, yet powerful message: “No one can say no . . .” Coverage reached around the world on nearly every major broadcast/cable outlet, as well as profiles in The Washington Post, New York Times, Time, and The Wall Street Journal, among others. The tour is credited with entering the issued of AIDS and Poverty in Africa into the American psyche.
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ELLIS COSE, KILLING AFFIRMATIVE ACTION
As a Michigan vote to end public affirmative action programs in 2006 increased national attention to the issue of affirmative action, Ellis Cose, contributing editor to Newsweek and author of the report “Killing Affirmative Action: Would ending it really result in a better, more perfect Union?” was there to document the issue. Mr. Cose hired us to develop a strategy for initiating a wider, more informed national dialogue on the issue of race and affirmative action. We developed a strategy to target specific Michigan audience, selectively distributed an op-ed piece to major regional newspapers, and held a forum discussion, moderated by Mr. Cose and featuring nationally prominent panelists from both sides of the affirmative action debate. We garnered positive media response that helped to raise national awareness on the issue, placing the op-ed in a number of nationally prominent newspapers and held a well-attended forum that furthered public discussion on the issue.
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“AL FRANKEN: GOD SPOKE”
Balcony Releasing hired us to raise the political image of the documentary film Al Franken: God Spoke, which chronicles Franken’s emergence from political satirist to aspiring politician. Strategically placed as the cusp of the 2006 midterm elections, we conducted political outreach to mainstream media, as well as preparing screenings and launch parties in New York and Washington DC to generated buzz within important communities. Coverage of the film appeared in several major print outlets; in addition, Mr. Franken appeared on CNN’s “The Situation Room,” MSNBC’s “Tucker Carlson,” and XM Radio’s “The Bob Edward Show.”
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THIS FILM IS NOT YET RATED
We were hired by the Independent Film Channel to gain political coverage for the documentary This Film is Not Yet Rated, a well-done, humorous and at times shocking film that provided analysis of the intentionally obscure world of the MPAA film rating system. Our strategy aimed a individuals interested in the film industry and in government oversight programs, as well as reporters covering personal freedom and censorship issues. Through screenings, access to production notes, and interviews with the director, the film found a receptive political audience. It was screened for over 25 members of the media prior to theatrical release, and we secured a major editorial on the MPAA and the film in the New York Times. This editorial, in turn spurred a number of other articles and appearances, including in The National Journal, The Washington Post, ABC.com, C-SPAN, The Bob Edwards Show, and NPR.
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THE TOXICITY OF FARM-RAISED SALMON
(NATIONAL ENVIRONMENTAL TRUST)
The National Environmental Trust approached us in 2003 to released a study on the toxicity of farm-raised salmon, which would appear in the journal Science. We pursued a broad based outreach to raise the profile of the study among health, science, food safety and business reporters, in a number of key markets. In addition, we managed a team of scientists unfamiliar with speaking to the media, preparing them to handle tough questions about vey complex issues. We secured more than 100 top-tier placements for the study, including a front page feature in the Washington Post. Additionally, the study was featured in the New York Times, Chicago Tribune, Los Angeles Times, Atlanta Journal-Constitution, Time, Newsweek and broadcast on ABC, CBS, NBC, CNN, and FOX.
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PROGRESSIVE FATIH MEDIA
Progressive Faith Media hired us to launch a campaign in response to radical right wing religious leaders during the 2004 campaign season, by offering journalists and producers information about the progressive religious community and easy access to many of its leaders. We worked to develop resonating messages and coordinate major events across the country that would attract media attention. In just three months, we secure over 80 stories in outlets such as The New York Times, Washington Post, USA Today, Los Angeles Times, The Boston Globe, The San Francisco Chronicle, San Jose Mercury News, Newsday and Seattle Post Intelligencer, as well as stories from the Associated Press and Knight Rider that ran in papers across the country.
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ROAD TO GUANTANAMO
Roadside Attractions hired us in March 2006 to raise political awareness for the documentary film Road to Guantanamo, which tells the story of three men detained by the US government at Guantanamo Bay. By targeting prominent reporters and editorialists from across the country and offering the detainees in the film, the Tipton Three, as experts to the media, we were able to generate media interest in the questionable practices pursued at Guantanamo Bay. The film was screened for over 45 members of the media prior to theatrical release, over 30 interviewed with subjects.
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TANNER ON TANNER
Sundance Channel approached us to help raise visibility for Tanner on Tanner, a political satire and follow-up piece to the original Tanner ’88, which reunited the original Tanner ’88 cast and revisited the idea of blending real life and fiction as former fictional “candidate” Jack Tanner and his daughter interviewed present-day political figures. Our outreach focused on key political reporters and producers to raise the profile of the series, as well as a highly targeted media tour in DC. We secured coverage on the front page of The Washington Post’s Style Section, as well as in outlets such as The Chicago Tribune, The Hill, and twice in Roll Call. The Tanner team also appeared on CNN’s Inside Politics and CNBC’s Capitol Report.
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SUNDANCE SUMMIT
In Fall 2006 we were hired to help promote the Second Annual Sundance Summit: A Mayor’s Gathering on Climate Change, which provided a week-long forum for mayors to discuss issues of climate change and the challenges and successes they found in their attempts to address the issue. We tailored out approach to individual markets, allowing national and local messages to maximize the summit’s exposure, and offered many of the experts at the Summit as key sources for reporters, providing in-depth discussion of the Summit’s topics, and positioning the Summit as a center for pro-active discussion on how to curb the effects of global warming. We secured two pieces of AP coverage, each with the potential to reach hundreds of media outlets, a wire story on Reuters, and spots on NPR and CNBC, helping to raise the profile not only of the persons involved in the Summit, but the issue of government-sponsored efforts to combat global warming, as well.
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DOCUMENTARY & NARRATIVE FILMS
8: The Mormon Proposition
Accidental Advocate
Afghan Star
Al Franken: God Spoke
Battle in Seattle
The Big Uneasy
Boogie Man: The Lee Atwater Story
The Conspirator
Crawford
Crude
Desert Flower
Food, Inc.
Gunner Palace
In the Loop
In Prison My Whole Life
IOUSA
The Last Mountain
Life in a Day
Louder than a Bomb
Magic Trip
Me & Orson Welles
Mother Jones
Nanking
No End in Sight
Operation Homecoming
Outrage
Page One
Pray the Devil Back to Hell
Precious
Project Nim
Restrepo
Taxi to the Dark Side
The Devil Came on Horseback
The Green
The Road to Guantanamo
This Film Is Not Yet Rated
Traces of the Trade
Trouble the Water
War Child
War/Dance
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ECONOMICS, EDUCATION & COMMUNITY DEVELOPMENT
Alliance for Excellent Education
Consumer Federation of America
Council for Excellence in Government
National Law Center on Homelessness and Poverty
Share our Strength
Transportation Trades Department, AFL-CIO
Truman National Security Project
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FESTIVALS
Impact Film Fund
SILVERDOCS
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FOUNDATIONS
ASPEN Institute
Barbara Lee Family Foundation
Carnegie Council on Ethics and International Affairs
Council on Foundations
Ford Foundation
Lorton Arts Foundation
MIT Collaborative
Ricky Martin Foundation
Rockefeller Brothers Fund
SITRA Finnish Innovation Fund
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HEALTH & ENVIRONMENT
Alliance for Global Conservation
American Bioenergy Association
American Cancer Society
American Farmland Trust
Applegate Farms
Global AIDS Alliance
Greenpeace
Men’s Health Network
National Alliance for Hispanic Health
National Alliance for the Mentally Ill
Natural Resources Defense Council
Public Health Policy Advisory Board
SafeMinds
Sundance Summit
Sustainable Energy Coalition
Top Ten USA
Trust for America’s Health
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INTERNATIONAL TRADE & DEVELOPMENT
Better World Campaign
Center for Global Development
Oxfam International
Peace Links
Vietnam Veterans of America Foundation
World Bank |
