TEAM

 

Our team is composed of veterans of the communications industry. Our successes range from working with nonprofits to better market their unique programs and services to influencing successful legislation through strategic use of the media.

 

JAMIE SHOR, PRESIDENT

With a rich background in public policy and journalism, Jamie creates communication plans that put her clients in the national spotlight—and keeps them there. Whether it’s managing a crisis, devising long-term strategies, or assembling top-notch teams to execute campaigns, Jamie’s boundless enthusiasm and insider’s perspective add clarity and credence to any project.

A former D.C.-based television news writer and producer, Jamie served as press secretary to U.S. Representative Sam Gejdenson of Connecticut during his historic 1994 21-vote victory. She promoted an agenda that included campaign finance reform, healthcare reform, and environmental and trade issues. After Capitol Hill, Jamie was named Communications Director for Handgun Control, Inc. and the Center to Prevent Handgun Violence. She served as a spokesperson for Jim and Sarah Brady and was a lead strategist for gun control and education initiatives. 

Opening her own firm in 1997, Jamie has served a variety of clients including the Pew Commission on Industrial Farm Animal Production, The Henry L. Stimson Center, the Collaborative Initiatives at MIT and World Wildlife Fund.  Jamie’s most recent campaigns include media and outreach for the Oscar Nominated documentary THE INVISIBLE WAR, Eugene Jarecki’s exploration of the war on drugs, THE HOUSE I LIVE IN and Robert Redford's THE CONSPIRATOR.

She is the co-founder of the Impact Arts and Film Fund, which produced the Impact Film Festival at the 2008 and 2012 Democratic and Republican Conventions. The festival was featured multiple times in the New York Times, Washington Post, Los Angeles Times, Variety, Hollywood Reporter, National Journal, The Hill, Roll Call and many other key trade and political publications.

Jamie holds a bachelor’s degree in journalism from the University of Maryland.

 
 
 

RENEE TSAO, VICE PRESIDENT

Renée joined the PR Collaborative in 2009 fresh from Los Angeles where she worked as a film publicist for independent, documentary and foreign films.  Since joining PR Collaborative, she has led the entertainment portfolio as it has grown to become the premiere film PR company for political and issue driven films. PR Collaborative has spearheaded national specialty campaigns for some of the most notable and impactful documentaries in recent years including BLACKFISH, THE LOOK OF SILENCE, THE ACT OF KILLING, CARTEL LAND, THE INVISIBLE WAR, RESTREPO, and THE HOUSE I LIVE IN. Renée also helmed the Washington releases of breakthrough narratives including TANGERINE, TRUMBO, CHI-RAQ, LOVE & MERCY and DEAR WHITE PEOPLE. Her work in Los Angeles focused on national release and Oscar campaigns for films such as MILK, BURN AFTER READING, CORALINE, PAN’S LABYRINTH, PARIS, JE T’AIME, JESUS CAMP and THE ROAD TO GUANTANAMO.

Prior to her career in public relations Renée worked in the news media, which included positions at CNN, MSNBC and Air America Radio. She holds a B.S. in broadcast journalism from the University of Illinois at Urbana-Champaign. 

 
 

JENALYN SOTTO, ACCOUNT SUPERVISOR

Jenalyn leads PR Collaborative's public policy portfolio, developing client strategy and campaigns on a diverse set of issues. Jenalyn has professional and academic expertise in federal, state, and local government, minority issues, coalition-building, cross-cultural communications, and progressive public policy. Her experience includes diversity and inclusion policy, voting and civil rights, immigration, and mental health.  

Prior to joining PR Collaborative, Jenalyn was the Senior Policy Advisor for the Joint Center for Political and Economic Studies, the first national think tank and policy innovation center dedicated to serving elected officials of color. There, she directed the policy creation and agenda-setting process, managed the elected officials network and partner relations, and provided key organizational development supports during the Joint Center's revitalization. Previously, she managed policy and research for the Young Elected Officials (YEO) Network at People For the American Way Foundation. The first and only national initiative to provide a network of support to the newest generation of progressive leaders at every level of elected office, the YEO Network is a cutting-edge program investing in the pipeline of progressive leadership. Prior to the YEO Network, she served as the Immigrants’ Rights Consultant for the National Asian Pacific American Women’s Forum where she specialized in legislative analysis and policy advocacy from the intersection of race and gender. Before that, Jenalyn was selected for the highly competitive Asian Pacific American Institute for Congressional Studies Fellowship, where she served as a legislative aide in the Office of Congresswoman Judy Chu (CA-27) and the Congressional Asian Pacific American Caucus. 

A native of the San Francisco Bay Area, she is a graduate of the University of California, Berkeley where she received her dual Bachelor of Arts with honors in Rhetoric and Asian American & Asian Diaspora Studies. Jenalyn is passionate about creating enduring pipelines of access and inclusion for under-served and marginalized communities.

 

AVALON SWINDELL JONES, ACCOUNT COORDINATOR

Avalon works with PR Collaborative's public policy portfolio, conducting grassroots and media outreach, creating social media and digital content, and leading PR Collaborative’s design and creative services. Her portfolio includes public health clients like the de Beaumont Foundation, the BUILD Health Challenge, and the Practical Playbook as well as environmental issues and books. 

Avalon joined PR Collaborative in January 2014, supporting the film division’s work with grassroots marketing and outreach for films and festivals. In August 2015, she transitioned to the public policy portfolio while continuing to support PR Collaborative’s cultural and international programming.

Avalon graduated from George Mason University in May 2014 with a BA in Communication (with a concentration in Public Relations) and a minor in Business. During her studies, she also gained experience in consumer PR, journalism, and event planning.

 

PATRICK HEALY, PUBLICITY COORDINATOR

Patrick works with PR Collaborative’s film portfolio, supporting media strategy, outreach, and Washington D.C. market and national film campaigns. He has worked with releases such as BABY DRIVER, I AM NOT YOUR NEGRO, and T2 TRAINSPOTTING. Prior to joining the PR Collaborative team, Patrick worked with a large variety of film distributors, film festivals, and institutions as well for the AFI Silver Theatre and the AFI DOCS Film Festival.

Patrick graduated from The Catholic University of America in May 2017 with a BA in Media and Communication Studies and as a member of the Lambda Pi Eta Honors Society. In his spare time, Patrick screens film submissions for the Telluride Film Festival.